Sales Process
Too many sales and sales management people don't pay enough attention to their sales process and where CustomerGolf? fits. It is amazing to me how often, in seminars or while speaking on business golf, companies don't consider where golf fits into their sales process. Even more astonishing is how many companies don't have an agreed and adhered to sales process. How can the expense of golf in terms of time and money be justified if there is no plan? ...read more- Relationship Skills
Let's face it business is about relationships. How many times have we heard the comment, "I buy from the person not the company?" Much discussion goes on about networking and building relationships amongst sales and sales management personnel? Because golf creates the opportunity to create, build and nurture great relationships let's discuss the best way to go about it. ...read more - Game Skills
There are as many golf games as you can imagine. The purpose of this discussion is to cover some of the basic games that are most commonly played and with which your client is most likely to be familiar with. Bottom line, if you customer has a particular game they enjoy playing?go for it. Remember, it's all about them. ...read more - Golf Skills
I am not a golf instructor. In fact, it is important for me not to be one. Maintaining my amateur status for competition is predicated on not playing for a living and not teaching for one. ...read more
