What is Customer Golf?

Whether companies embrace business golf overtly or covertly it takes place. This is because of the unique opportunity it provides to build and nurture business and personal relationships that result in business. As expensive and time consuming as is golf, it is surprising how little emphasis is placed on the planning and training necessary to maximize the opportunity.

CustomerGolf ^® is an organization dedicated to helping individuals and companies increase their revenues and customer satisfaction by developing and enhancing their business and personal relationships through golf. With the proper mix of Golf Skills, Game Skills, Relationship Skills and Sales Process, everyone can be an "expert" customer golfer.

"I used to be embarrassed playing golf with my customers and prospects. CustomerGolf training helped me understand my golf skills were more than adequate to play business golf."

"Thanks to CustomerGolf® we were able to close one of our largest sales of the year. Our sales staff utilized the golf environment to develop the key relationship of the sale."

As a result of CustomerGolf training, we changed the focus of our golf outings with customers and prospects. As a result, we have experienced increased sales and better utilization of our entertainment expense dollars."

Focus by executives, managers and sales staff on how to utilize business golf means building long lasting relationships that result in business.

Basic Beliefs

Premise One:

Business Golf represents a significant opportunity for companies and individuals to increase revenue and customer satisfaction.

Premise Two: Business Golf has four components:

1. Sales Process

2. Relationship Skills

3. Games Skills

4. Golf Skills

Premise Three:

With appropriate training, anyone can play Business Golf well.